Day 2 - Slow And Steady Wins The Race
Wow, what a week!
This past week, we launched our first advertising campaign.
I honestly had no idea what to expect.
Over the last few weeks, I have been working on building up our inventory to make sure we have enough oats to send out when we make them available to buy.
So far we have over 80 people signed up on our waitlist to be in the first batch of orders!
In our ads and emails, I want one thing to resonate with people - our core values.
ZER0ats is a grass roots movement that is more than just oatmeal.
My mission is to make the world a healthier place.
Every time we make a healthier decision in life, that has direct and indirect consequences.
Directly, it will make your physical body healthier.
Which is great, we all need that.
But indirectly, you begin to shape the world around you.
When you are healthier, you are better able to serve others.
You have more energy to make change in the world.
A mother is better able to raise her children to become productive, contributing members to society.
A father is better able to provide for his family.
An entrepreneur has more energy to create products and services that make people's lives better.
Each small decision we make every day has a ripple effect into the universe around us.
That's why our company is more than just "sugar-free, naturally flavored oatmeal".
It's a movement and community of people that prioritize their health because they know the profound effect that has on the world when done on a large scale.
That being said, I want to personally thank you for being an early adopter of our product and vision.
If you enjoy the business side of things, I made a video today showing our recent progress. You can check it out at the link below:
Let me know if you have any suggestions about our product, website, or mission overall.
And always feel free to reply to any of these emails - I read every single one.